Privacy Policy
Effective date: March 2025
Your privacy is extremely important to us. This Privacy Policy explains, in a transparent and comprehensive way, how iynza.com (“we”, “our”, “the website”) collects, uses, stores, and protects your personal data, in accordance with the requirements of the Brazilian General Data Protection Law (Lei Geral de Proteção de Dados – LGPD, Law No. 13.709/2018), as well as internationally accepted privacy standards.
By accessing or using our website, you acknowledge that you have read, understood, and agree to the practices described here.
1. About This Policy
This Privacy Policy applies to all users, visitors, subscribers, customers, and any individuals who interact with our website. It covers all data collection points, including forms, analytics tools, cookies, and third-party technologies integrated into the site.
If you do not agree with any part of this policy, you should discontinue use of our website.
2. Personal Data We Collect
We only collect personal data that is necessary for the proper functioning of our website and to provide the services requested by users.
Below you will find an explicit list of the data collected, where it is collected, the purpose, and the corresponding LGPD legal basis.
2.1 Contact Form
Data collected:
- Name
- Email address
- Message content
- IP address (for security and spam prevention)
Purpose:
To respond to inquiries, provide customer support, and manage communication initiated by the user.
Legal basis:
Consent (LGPD art. 7, I).
2.2 Newsletter Subscription
Data collected:
- Name
- Email address
- Subscription preferences (if applicable)
Purpose:
To send newsletters, updates, marketing content, and communication that the user explicitly requested.
Legal basis:
Consent (LGPD art. 7, I).
2.3 Blog Comments
Data collected:
- Name
- Email address
- Comment content
- IP address
- Browser data (for spam detection via third-party tools such as Akismet, if installed)
Purpose:
To allow public user comments, maintain community interaction, and prevent spam or fraudulent submissions.
Legal basis:
Legitimate interest (LGPD art. 7, IX).
2.4 User Account Registration (if applicable)
Data collected:
- Name
- Password (encrypted)
- Account activity logs
Purpose:
To create and manage a user account, allow login, and enable access to restricted content or services.
Legal basis:
Performance of contract (LGPD art. 7, V).
2.5 Navigation Data and Analytics
Data collected:
- IP address
- Device type
- Browser type
- Geographic region (non-precise)
- Pages visited, time spent on pages
- Traffic source
- Click behavior
Purpose:
To measure website performance, understand user behavior, improve content, enhance security, and optimize user experience.
Legal basis:
Legitimate interest (LGPD art. 7, IX).
2.6 Embedded Media (YouTube, social posts, etc.)
Data collected:
Information may be collected by embedded third-party platforms when you interact with their content (e.g., YouTube views, social media widgets).
Purpose:
To display third-party content directly on the website.
Legal basis:
Legitimate interest (LGPD art. 7, IX).
2.7 Forms and Surveys
Data collected:
- Name
- Answers submitted
- Interaction data
Purpose:
To collect feedback, conduct surveys, improve website content and user experience.
Legal basis:
Consent (LGPD art. 7, I).
3. Sensitive Data
We do not intentionally collect sensitive personal data (e.g., health information, biometrics, religious beliefs). If a user accidentally submits sensitive data through a form, it will be deleted unless processing is legally required.
4. How We Use Personal Data
We use your personal data for the following purposes:
- To provide, operate, and maintain the website
- To respond to messages and support requests
- To manage newsletter communication
- To improve website functionality and optimize user experience
- To develop analytics and performance insights
- To comply with legal obligations
- To ensure the website’s security and integrity
We do not sell, trade, or rent your personal data.
5. How Long We Store Your Data
We retain personal data only for as long as necessary:
| Data Type | Retention Period |
|---|---|
| Contact form messages | Up to 12 months |
| Newsletter data | Until the user unsubscribes |
| Comments | Indefinitely (unless user requests deletion) |
| Account data | As long as the account remains active |
| Analytics data | Up to 26 months (Google Analytics standard) |
| Cookies | Defined in the Cookies Policy below |
Upon request, data may be deleted earlier (see Section 10).
6. Sharing and Disclosure of Data
We only share personal data when strictly necessary:
6.1 Service Providers
We may share data with trusted third-party providers, such as:
- Email marketing platforms
- Analytics tools
- Anti-spam and security tools
- Hosting providers
All providers operate under confidentiality and data protection obligations.
6.2 Legal Requirements
We may disclose data if required:
- By court order
- To comply with legal or regulatory processes
- To protect rights, security, or property
We do not share data for advertising marketplaces or unauthorized profiling.
7. Children’s Privacy
Our website is not intended for users under the age of 13. We do not knowingly collect data from children. If such data is identified, it will be removed.
8. International Data Transfers
Some third-party providers may store data outside Brazil (e.g., U.S., EU). All transfers follow LGPD rules, ensuring adequate protection.
9. Your Rights Under the LGPD
You have the right to:
- Confirm whether your personal data is processed
- Access your personal data
- Request correction of inaccurate or incomplete data
- Request deletion of your data
- Request portability
- Withdraw consent at any time
- Obtain information about sharing and processing
- Object to processing based on legitimate interest
To exercise these rights, contact us at:
We will respond within 15 business days, as required by law.
10. Data Security
We use technical and administrative measures to protect your data, including:
- SSL encryption
- Firewalls and anti-malware tools
- Access control
- Secure backups
- Encrypted passwords
However, no online method is 100% secure. Users should also take precautions when sharing information online.
11. External Links
Our website may contain links to external websites. We are not responsible for the content, privacy practices, or policies of those third parties.
12. Updates to This Policy
We may update this Privacy Policy whenever necessary. Changes will take effect immediately upon publication on this page.
Last updated: March 2025
Cookie Policy – iynza.com
This Cookie Policy explains how we use cookies and similar technologies on our website.
1. What Are Cookies?
Cookies are small text files stored on your device. They help websites function properly, improve performance, remember preferences, and analyze user behavior.
2. Types of Cookies We Use
2.1 Essential Cookies
Required for basic website operation (e.g., login, security).
Cannot be disabled.
2.2 Performance and Analytics Cookies
Used to measure traffic and understand how users interact with the site.
2.3 Functional Cookies
Store user preferences such as language, theme, and display settings.
2.4 Advertising and Social Media Cookies
Used by third-party platforms to measure conversions, target ads, or display embedded content.
3. Cookies We Set
- Account and login cookies
- Newsletter subscription cookies
- Form cookies that remember user inputs
- Site preference cookies
4. Third-Party Cookies Used on Our Site
Below is the complete list of third-party tools that may set cookies on iynza.com:
4.1 Google Analytics
Used for page performance, audience metrics, and traffic insights.
Privacy Policy: https://policies.google.com/privacy
Typical cookies: _ga, _gid, _gat.
4.2 Google Ads / Google Tag Manager
Used for conversion tracking and remarketing.
Privacy Policy: https://policies.google.com/privacy
Cookies: IDE, _gcl_au.
4.3 Facebook Pixel
Used for analytics, audience measurement, and advertising campaigns.
Privacy Policy: https://www.facebook.com/policy
Cookies: _fbp, fr.
4.4 LinkedIn Insight Tag
Used to analyze traffic and support advertising targeting.
Privacy Policy: https://www.linkedin.com/legal/privacy-policy
Cookies: li_gc, bcookie.
4.5 YouTube Embedded Videos
Cookies are triggered when watching embedded videos.
Privacy Policy: https://policies.google.com/privacy
Cookies: YSC, VISITOR_INFO1_LIVE.
4.6 Mailchimp
Used to manage newsletter subscribers.
Privacy Policy: https://mailchimp.com/legal/privacy
Cookies: For subscription validation and preferences.
5. How to Disable Cookies
You can manage cookies through your browser settings (Chrome, Firefox, Edge, Safari).
Disabling cookies may affect site functionality.
6. Contact
For privacy-related requests, please contact:
